If I told you I waited two and half hours for a cupcake, you likely wouldn’t be surprised. I mean, really, if you haven’t checked out my logo above, give it a good once-over now. I
like love cupcakes and it’s not really a secret.
However, if I told you that hundreds of people formed a line that wrapped around the block on Newbury St. in Boston last Saturday for a cupcake, you might be a little less inclined to believe me.
|Source: Georgetown Cupcake|
Well, believe this! Georgetown Cupcake, the smash cupcake phenomenon that started in 2008 with a gourmet cupcake bakery near the nation’s capital and quickly spawned a smash-hit TV show called “DC Cupcakes” on TLC, a memoir/cookbook titled "The Cupcake Diaries," and several more outlets in Bethesda, SoHo, and now Boston (a Los Angeles location is slated to open in the Fall), led hundreds of cupcake-crazy fans to line up outside their doors on 83 Newbury St. last Saturday to experience the renowned sweet treats and claim their complimentary cupcake in celebration of the grand opening.
If you know me at all, or follow this blog, you’re aware that I’m kind of a cupcake connoisseur. I’ve visited the best bakeries all over New England and certainly have my favorites, but there is something totally unique about Georgetown Cupcake that leads me to move them straight to the top of my list.
Maybe it was the store’s bright, gleaming, signature pink interior humming with lively music and adorned with lustrous silver trays, on which a tantalizing array of perfectly-frosted gourmet cupcakes were stacked. The flavor selection was abounding, each option besting the next. My favorites were Georgetown Cupcake's signature cupcake, classic red velvet with a vanilla cream cheese frosting topped with a red fondant heart, and the Salted Caramel, a caramel cupcake with a salted caramel-infused buttercream frosting topped with a caramel drizzle. I couldn’t stop myself from purchasing a full half dozen to share with family and friends, which also included the Chocolate Ganache, PB Fudge, Mint Cookies and Cream and Coconut flavors.
Source: Georgetown Cupcake
Each cupcake is sizable and moist. As I bit into mine, it was a lot like what I would imagine pure cupcake nirvana feeling like – the blissful buttercream, with its decadent, but not overly sweet flavors was truly the “icing on top” of a perfectly baked cupcake. Even the packaging is beautiful and well thought out. Each trademark-pink box is cleverly designed so that the cupcakes will remain secure and intact in perfect pods.
All of these lovely little details would have made the wait well worth it, but then came the masterminds and visionaries behind the cupcake empire. Sisters Katherine Kallinas and Sophie Kallinas LaMontagne are cupcake rock stars. But, even with their sky-rocketing success, the duo is amazingly humble. As I approached the register to order my much-anticipated treats, I spotted Sophie and Katherine packaging up orders behind the counter and mingling with customers. “Sophie!” I called out, barely able to contain my excitement. She whipped around and smiled at me, welcoming me to the store and offering to sign my menu. “Katherine!” she called out, as she motioned her sister over to sign my menu, as well. “Thank you so much for coming,” they both gushed. Instantly likeable and thoroughly genuine, the sisters chatted with me about how excited they were to be opening in Boston and posed for a picture. They even complimented my bright pink shorts I wore especially for the occasion! It felt like I’d known them forever.
While cupcakes may be the trendy dessert of the moment, top-notch customer service and a top-of-the-line product certainly are not. Something tells me Georgetown Cupcake is here to stay… even if I’m solely supporting them myself! :)